1. Why would someone want to go and watch your film?
Our film is going to have a unique twist on conventional apocalyptic-type films; likewise it is going to be thrilling, exciting, and shocking, which will therefore draw in the audience. Although with a twist, our film will still contain the conventional features of a stereotypical horror film – this will ensure that it still remains in the genre of horror and it doesn’t go off track into an action genre. I also believe that promotional packages will make the most of our film as these will create “hype” and the need to want to go and see it. Included will be things like a trailer, a poster, and a magazine front cover.
2. Who are the target audience and how will you attract them?
Our target audience is gore loving thrill seekers, who crave disturbing images and sleepless nights. Horror is a very specific type of genre in which only people who want to be scared will go and see the film. This is why we need to try an open the film up to as many people as possible. This is why we will be including techniques that allow the audience to escape from their daily lives, socialise about what they have seen, and also relate to the main characters due to personalities and feelings.
3. What is the USP of your film and why?
The Unique Selling Point of our film is the limited use of special effects, compared to make-up, which will be used heavily throughout our trailer. Many horror films in our genre usually rely on special effects in order to make the film scary. Campbell and I believe that we can do better than such films, just by using effective and realistic make-up. Additionally, this factor will increase the verisimilitude of our trailer and make the effect just that bit better.
4. How will you have evidence of a variety of shot types, camera movement, editing and transitions?
We will have such evidence by emphasising each transition, edit and shot type. This may be done by repeatedly using the technique, or it will be done by using the techniques at crucial parts of the trailer. This way it will be clear to the audience that we have used a large range of different features. Campbell and I may also create an individual video or podcast about the different shot types, camera movement, editing, and transitions used so that the audience can refer to these when watching the trailer.
5. How does the music you have created/will create match the genre?
It will match the genre because it will sound both innocent, and sinister. At the moment, Campbell and I are thinking of using the soundtrack Mad World by Tears for Fears. We will re-create this and change certain aspects so that the music matches an apocalyptic-type feel. We believe that a slow soundtrack that doesn’t synchronise with the visuals is effective, because it allows the audience to focus on the music and visuals individually. Thus increasing their chances of remembering what was used when. Sometimes soundtrack that matches movement is effective; however this is not the mood we want to create.
6. Will you challenge conventions at all with your trailer?
As mentioned before, not particularly as we still want to deliver that mood of a conventional horror film. Although this is the case, I do think we will include a twist which may end up challenging some of the conventions of such a trailer in the horror genre.
7. How will the trailer fulfil audience expectations/follow the conventions of a trailer?
The trailer will fulfil audience expectations by delivering an atmosphere like no other horror trailer. Realism is key for our trailer, which is why we want to include the audience as much as possible. If these means including the conventional “jump face” within the trailer, then this is what we will include. Accompanied by this will be effective soundtrack, visuals, and narratives that all occur simultaneously. In some ways, the trailer will move away from the audience’s expectations as the trailer must include that shock and surprise factor. We want to scare the audience in the least expectant parts of the trailer to keep them on the edge of their seats.
8. Does it follow Todorovs narrative?
Our trailer follows Todorovs narrative precisely, as the main aspects (disequilibrium, attempt to resolve issue etc.) will be used. However we will not be including equilibrium in our trailer as we do not believe that this is necessary. Instead we will be introducing the problem straight away, as this is the most important part of the film. The characters will also be able to be introduced far more effectively, compared to if the audience see them living their daily lives. In some ways, the equilibrium will be flipped so that it is shown at the end of the film opposed to the beginning.
9. Do you have any of Propp’s character profiles in the trailer?
Our trailer does include some of Propp’s character profiles, as we believe that this is an important aspect. Included in the trailer is: the villain(s), the prize, and the hero(s). These character profiles are the obvious ones as we want the story to be as clear as possible. This does not mean that it is going to be uninteresting, but instead easy to follow and clear characters.