Friday, 22 June 2012

Teaser trailer vs theatrical trailer (Cloverfield)


Within this post, I will be presenting the notes I made in a media lesson where we watched the teaser and theatrical trailer for the film Cloverfield. After watching the two trailers, myself and the other people who will be in my group when we create a horror trailer. learned some valuable features which may make our trailer more professional and more believable. 

Teaser trailer
There are lots of handheld shots as well as lots of dialogue. This simple yet effective mix of features is effective as it makes the film look more real and much more believable. It also allows the viewer to see what it would be like in such a scenario which in some ways acts as a form of escapism. The sound is also effectively used in the likes of interruptions of the visuals. There are some moments within the trailer where the sound appears to malfunction almost like a TV where you put the wrong connection in. This is a clever idea (especially for our trailer) as it acts as a discourse marker. This allows opportunities to move onto other areas within the film. 

Theatrical trailer
In this trailer, the editing has been used to the trailers advantage as it has been synchronised to the images the viewer can see on the screen. This sound includes both enhanced diagetic sound and enhanced non-diagetic sound. This is good as it builds up suspense and allows unexpected objects to appear (non-diagetic insert). There is also the mix between calm and relaxed sound, and hectic and violent sound. The juxtaposition of these two features makes the film more dramatic and more unpredictable. 

Similarities 
Both include a television which is set on the news channel (a conventional feature of horror films which could be very effective in our horror trailer). Enhanced non-diagetic sound which is very unpredictable therefore making the audiences' reactions emphasised. A release date is shown at the end of both trailers which is vital for a trailer because this is a fact which the audience need to know. Finally, the mise-en-scene in both trailers is very dramatic and could be seen as 'over the top'. Although this is the case, the mise-en-scene is still very believable due to the context it is used in.


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