Target audience for Film Trailer - detailed description

Campbell and I, now have a clear image of who our target audience is going to be. This is because I have conducted a number of different aspects which have provided us with a clear understanding of our consumers. The questionnaire, film trailer pitch and a number of other feedback devices have now enabled me to come up with the following description of our intended target audience:

AGE
15-40 apx

GENDER
Male
Female

INTERESTS
The genre Horror - Due to the trailer being in the genre of Horror
Action scenes - The trailer will include a number of fights etc. which is why this must be an appeal factor
Sleepless nights - Escapism is an important feature of our film which is why we want it to impact the audience after they see the trailer
Technology - It is likely that that we will use technology such as iPads and other devices
Military - The two main characters are military people which could pull people who are interested in the military
Zombies - Again, the genre is horror however zombies are very mainstream which could secure popularity for the trailer
End of the World - People like this idea as it created drama and tension
I Am Legend - A film which we aspire to as it is similar to our idea